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【With the same column:【营 销】 Found 44 articles】
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MARKETING
| F270
The Impact of Humorous Advertising on Brand Gender
Du Weiyu
,
Shi Zhaohao
,
Ke Wenjie
Brand gender, as a dimension of brand personality, has been widely applied in marketing strategy. Under the commercial context emphasizing brand image shaping, the importance of exploring ...
First published at: Dec 20, 2023
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(1887.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230712.302
Foreign Economics & Management
, Vol. 45, Issue 12
, pp. 137 - 151
MARKETING
| F270
Can “Empathy” be Realized by “Analogy”? A Study on the Tactile Empathy Effect of Tactile Cues in Online Product Display Images
Leng Xionghui
,
Zhou Xiaoyu
How to mitigate the negative consequences of tactile disorders in online retail is a common problem in the field of e-commerce. Tactile cues can better induce consumers to produce a tactil...
First published at: Dec 20, 2023
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(2274.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230421.302
Foreign Economics & Management
, Vol. 45, Issue 12
, pp. 118 - 136
MARKETING
| F270
The Effect and Mechanism of COO Identity Strategies for Chinese Overseas Brands: A Cross-country Comparative Study of the Vietnamese Market and the Japanese Market
Shi Zhuomin
,
Zhang Caiyun
,
Wu Liangyu
, et al
As China is deeply integrated into the global economic system and trading system, Chinese enterprises and Chinese brands are going overseas. To integrate into the global economy, Chinese b...
First published at: Dec 20, 2023
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(1200.5 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230421.304
Foreign Economics & Management
, Vol. 45, Issue 12
, pp. 96 - 117
MARKETING
| F270
Metaverse in the Field of Consumption: A Review and Prospects
Zhang Yudong
,
Zhang Huilong
Metaverse is a virtual digital environment or shared online space based on network information technology and generated by image mapping to restore and extend reality, or create original d...
First published at: Aug 20, 2023
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(1702.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230426.301
Foreign Economics & Management
, Vol. 45, Issue 08
, pp. 118 - 136
MARKETING
| F270
Consumption Habits: A Review and Prospects
Du Liting
,
Li Dongjin
In the marketing field, consumption habits play a significant and special role. On the one hand, habits are key drivers for consumers to repeatedly purchase the same products or patronize ...
First published at: Jul 20, 2023
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(957.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230421.303
Foreign Economics & Management
, Vol. 45, Issue 07
, pp. 71 - 90
MARKETING
| F270
Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products
Wu Lihui
,
Wang Lucheng
With the advent of the era of personalized consumption, it is more and more common for personalized products to suffer from word-of-mouth polarization. Current research pays less attention...
First published at: Jun 20, 2023
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(843.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20221120.301
Foreign Economics & Management
, Vol. 45, Issue 06
, pp. 101 - 117
MARKETING
| F270
Consumer Global-Local Identity: A Literature Review Integrating Consumption-and-Culture andCitizenship-and-Community Perspectives
Wu Yi
,
He Jiaxun
With the ever-increasing trend of deglobalization in recent years, governments and multinationals are facing significant challenges in revitalizing global business growth and constructing ...
First published at: Apr 20, 2023
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(683.0 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220808.301
Foreign Economics & Management
, Vol. 45, Issue 04
, pp. 88 - 103
MARKETING
| F270
“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei
,
Liu Wumei
,
Liu Hongyan
Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...
First published at: Apr 20, 2023
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(1034.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management
, Vol. 45, Issue 04
, pp. 70 - 87
MARKETING
| F270
Peer Influence, Community Climate, and Customer Citizenship Behavior: The Moderating Role of Brand Community Types
Gao Xue
,
Jiao Yuanyuan
,
Du Jun
, et al
Customer citizenship behavior refers to the voluntary and discretionary behavior that are not required for the successful production and/or delivery of the service but that, in the aggrega...
First published at: Mar 20, 2023
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(818.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220916.301
Foreign Economics & Management
, Vol. 45, Issue 03
, pp. 118 - 136
MARKETING
| F270
Research on the Impact of Resource Scarcity on Consumers’ Preference for Green Products
Sun Jin
,
Chen Chen
,
Lu Juan
As a pervasive phenomenon of social life, resource scarcity has an increasingly significant impact on consumer behavior. Resource scarcity is a subjective sense of having more needs than r...
First published at: Feb 20, 2023
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(1296.5 KB) |
ESI
doi:
10.16538/j.cnki.fem.20221022.301
Foreign Economics & Management
, Vol. 45, Issue 02
, pp. 82 - 99
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