Articles with the same column -- Department of Academic Journals, SUFE

MARKETING | F592

Destination Brand Narratives and Brand Reshaping in the Era of Digital Media: A Case Study of Guizhou’s “Cunchao”

Hou Xiaofei, Shi Peihua, Wang Yijun, et al

Brand narrative serves as a crucial path for the original formation and implementation of brand strategy in tourism destinations. Taking Guizhou’s “Cunchao” as a case study, this paper ...

First published at: Apr 20, 2026

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doi:10.16538/j.cnki.fem.20260113.301

Foreign Economics & Management, Vol. 48, Issue 04, pp. 97 - 116

MARKETING | F270

How do Brand Logos Mitigate the “Negative Energy” of Algorithms? The Interaction Effect between Algorithm Adaptivity and Brand Letter Case

Yao Qi, Xiao Wenqiang, Kuai Ling

Due to the lack of algorithm transparency, enterprises have started to proactively disclose algorithm information to attract consumers, but consumers are usually wary of the algorithms app...

First published at: Apr 20, 2026

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doi:10.16538/j.cnki.fem.20251130.301

Foreign Economics & Management, Vol. 48, Issue 04, pp. 78 - 96

MARKETING | F270

To Handle Weights with Ease or Caution?A Study on the Impact of Virtual Reality Control Sense on Consumer Perception of Product Weight

Leng Xionghui, Wan Jiayi, Peng Xiujuan, et al

In recent years, online retail has become the mainstream format of the global retail industry. However, how to overcome the natural barrier of product accessibility in online retail has no...

First published at: Oct 20, 2025

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doi:10.16538/j.cnki.fem.20250512.301

Foreign Economics & Management, Vol. 47, Issue 10, pp. 77 - 97

MARKETING | F270

“One-to-one” or “One-to-many”? A Study on the Differential Impact and Mechanisms of Service Customization Models

Wang Haoyue, Liu Dongmei, Wang Yuxuan, et al

There are two service customization models available for enterprises: “one-to-one” service customization tailored to personal needs and “one-to-many” service customization tailored to ...

First published at: Oct 20, 2025

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doi:10.16538/j.cnki.fem.20250528.301

Foreign Economics & Management, Vol. 47, Issue 10, pp. 57 - 76

MARKETING | F270

A Review and Prospects of Research on Consumer Impatience

Ke Weilin, Fei Xianzheng, Li Ruoxi

Consumer impatience refers to the extent to which consumers are unwilling to wait to obtain certain benefits in consumption scenarios. Although research on consumer impatience is increasi...

First published at: Apr 20, 2025

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doi:10.16538/j.cnki.fem.20240910.301

Foreign Economics & Management, Vol. 47, Issue 04, pp. 115 - 134

MARKETING | F270

The Impact of Branded NFT Characteristics on Consumer Response: A Study Based on the Grounded Theory

Guo Xiaoling, Qu Xiaoju

China is actively promoting innovation within the Metaverse industry. As the blockchain technology in Metaverse advance, non-fungible tokens (NFT) provide a new lens and huge opportunities...

First published at: Jan 20, 2025

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doi:10.16538/j.cnki.fem.20240409.301

Foreign Economics & Management, Vol. 47, Issue 01, pp. 104 - 120

MARKETING | F270

Temporal Landmarks and Their Effect: A Review and Prospects

Shang Ziqi, Zhang Jing, Zhong Ke

The role of time in the evolution of human civilization is of paramount importance. However, its intangible, dynamic, and abstract nature has led to a widespread challenge in accurately co...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20231123.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 89 - 105

MARKETING | F270

The Construction Process and Mechanisms of Immersive Experience Scenes: A Case Study Based on “The Longest Day in Chang’an” Theme Block

Cao Zhihui, Tuo Yanzhen, Han Qiuchen, et al

Within the realm of technological progress and development, immersive experience scenes have played a pivotal role in driving transformative changes and fostering innovation across both su...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20240614.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 67 - 88

MARKETING | F270

Chinese Corporate Brands “Going Global”: How does the Belt and Road Initiative Enhance Corporate Brand Value

Cui Dengfeng, Li Jinxiu, Wang Haizhong

Corporate brand value is the most important intangible asset of an enterprise. The proposal and implementation of the Belt and Road Initiative has created a historical opportunity for Chi...

First published at: Aug 20, 2024

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doi:10.16538/j.cnki.fem.20231025.301

Foreign Economics & Management, Vol. 46, Issue 08, pp. 103 - 119,137

MARKETING | F270

The Impact of Humorous Advertising on Brand Gender

Du Weiyu, Shi Zhaohao, Ke Wenjie

Brand gender, as a dimension of brand personality, has been widely applied in marketing strategy. Under the commercial context emphasizing brand image shaping, the importance of exploring ...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20230712.302

Foreign Economics & Management, Vol. 45, Issue 12, pp. 137 - 151